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What Makes a Proactive Bookkeeper?

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What makes a proactive bookkeeper? 

You’ve heard the concept of being a more ‘proactive’ bookkeeper too many times.

But what does that actually mean? Really!?

We asked 16 bookkeeping professionals to share what it means to them to be a proactive bookkeeper and the practicalities of how ‘being proactive’ translates to their everyday work. 

Their answers covered everything from spotting errors and anticipating questions to noticing when a client might need some extra support. We explored the qualities that matter, the benefits for clients and bookkeepers, and the accounting and bookkeeping technology that actually helps to  automate tasks. While also dicussing what gets in the way – including time and having the confidence to speak up.

Throughout the responses, one question kept connecting these ideas: what does it mean to be a trusted adviser?

Let’s start there.

large image of all of the bookkeepers and accountants who contributed to this blog

What does being a trusted adviser mean?

 

Across the responses, the clearest shared view was that a trusted adviser is someone clients can rely on and feel comfortable approaching for support.

Alongside this, respondents described being available, understanding the client’s business and offering guidance before decisions are made. 

"Being a trusted adviser means being someone that clients can talk to without judgement."
Photo of Kathryn Frimond, owner of The Sustainable Bookkeeper.
Kathryn Frimond
Owner of The Sustainable Bookkeeper

Ultimately, this means creating space for clients to ask questions and share concerns, even when they aren’t sure what help they need.

"A trusted adviser is someone who earns trust through actions, adds value through knowledge and builds confidence through genuine care."
Photo of Mehul Dave over of Semeep the bookkeeper firm
Mehul Dave
Practice Owner of Sameep - The Bookkeeper

This trust can be built through accurate work, clear communication and understanding the client’s business. 

What qualities make a proactive bookkeeper?

The key qualities’ that the responses highlighted were a combination of client care, attention to detail, organisation and a willingness to investigate. In addition, communication, confidence and software awareness also featured recurringly.

Click through the below for more detail!

Client care and understanding
Knowing the person behind the business helps bookkeepers recognise what matters to each client. Respondents highlighted understanding their goals, pressures and expectations so they can judge when to step in.
Attention to detail
Accurate records give clients figures they can rely on. Respondents emphasised spotting errors early and keeping information current to support confident business decisions.
Curiosity
A proactive bookkeeper asks why something looks unusual. Fiona Jones, Director of Numberwork Services Limited, highlighted investigating changes, understanding what caused an error and finding ways to prevent it happening again.
Communication and confidence
Spotting an issue early is only useful if the client understands it. Respondents highlighted explaining findings clearly, raising concerns early and having the confidence to ask difficult questions.
Organisation
Regular reviews, clear workflows and follow-ups help to stop things slipping through the gaps. Respondents connected organisation with keeping records current, meeting deadlines and avoiding a last-minute backlog.
Software
Respondents described staying informed, adapting to new tools and learning from peers. Understanding how technology can help allows bookkeepers to improve processes and create more time for client support through automation.
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Quotes from our respondents…

"For me, being proactive means caring enough to look beyond simply processing the transactions".
Photo of Natasha Everard, founder of The Bookkeeper Superhero
Natasha Everard
Founder of The Bookkeeper Superhero
"I think being a proactive bookkeeper starts with always questioning what you see".
Image of Fiona Jones, Director of Numberwork Services Limited
Fiona Jones
Director of Numberwork Services Limited
"Producing reports with explanations, not just sending to the client".
Photo of Lisa Pirie, Co-Founder of Acey Bookkeeping ltd
Lisa Pirie
Co-Founder of Acey Bookkeeping Ltd
"Self motivation, determination and a willingness to adapt and change".
Photo of Laura Murphy, co-founder of acey bookkeeping ltd
Laura Murphy
IDE Bookkeeping

Why does bookkeeper proactivity matter to clients?

The main benefits of being a proactive bookkeeper were; having figures clients can trust, enough warning to act and reassurance that someone is looking out for their business.

In practice, respondents described how current information helps clients make decisions about spending, recruitment and upcoming commitments.

"It helps them plan their activities for the next few months, especially around large purchases, hiring decisions, etc".

However, this planning depends on accurate records. Em Manchee summed up why it matters:

"so that they can rely on their financial data".
Photo of Em Manchee, owner of Jems Bookkeeping and Accounting services letd
Em Manchee
Owner of Jems Bookkeeping & Accountancy Services

Another important factor highlighted is the pressure financial uncertainty places on business owners. To minimise this, regular updates and early warnings will help clients understand what needs attention, rather then discovering a problem after it has grown.

"I'm there to lift the stress and worry with finances, and being proactive is a part of making clients feel looked after and that I've got their back."
Picture of Sam Wai, founder of Imersif
Sam Wai
Founder of Immersif

Why being proactive matters to bookkeepers…

Benefits of proactive bookkeeping for bookkeepers: better client relationships, more rewarding work, a steadier workload and better work-life balance.
"Working proactively keeps the workload steady across the year instead of it piling up at deadlines, which is better for my team and better for my clients."
Photo of Libby Walklett, Director of The Ethical Bookkeeper firm.
Libby Walklett
Director of The Ethical Bookkeeper Ltd
"Instead of waiting for the potential problems to arise you work ahead of them."
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Jodie Leach
Head of Digital Accounting at Cloud Accounting Support Services Ltd

What technology helps bookkeepers be proactive?

 

All of the respondents described using technology to keep records current, identify issues and free up time for client support.

Cloud accounting platforms such as Xero and FreeAgent provide access to financial information throughout the year. Document-capture and processing tools, including Apron and Briefcase, help reduce manual work and keep records moving.

Additionally, many respondents use Xenon Connect to check bookkeeping quality and flag potential errors. 

"Xenon Connect runs checks across our bookkeeping software, so we pick up on errors as we go rather than finding them at year end. Things get flagged while they're easy to fix."
Photo of Libby Walklett, Director of The Ethical Bookkeeper firm.
Libby Walklett
Director of The Ethical Bookkeeper Ltd

Overall, workflow tools and a useful app stack helps to organise dead lines and follow-ups, while reporting and forecasting tools help bookkeepers explore changes and discuss what might come next.

"If I use tech to automate where possible it means that I get to enjoy my life outside the business rather than being swamped with the workload."
Photo of Nicola Gardiner owner of slopes and balances accounting and bookkeeping
Nicola Gardiner
Owner of Slops and Balances

However, respondents emphasised that software needs to be supported by professional judgement. Identifying a change is the starting point; someone still needs to investigate it and explain its significance. 

"It's value comes from combining accurate information with regular human review, professional judgement and a willingness to speak to the client."
Photo of Paul Barnes, founder of Cloud Accounting Support Services ltd
Paul Barnes
Founder of Cloud Accounting Support Services Ltd

The Barriers to becoming a proactive bookkeeper…

Time and capacity

Deadlines and chasing paperwork leaves less room for proactive support. 

Confidence 

Raising concerns or challenging clients can feel difficult. 

Information and processes

Delayed records, unclear scope and disconnected systems make it harder to act early.

Time, confidence and access to current information were the most common barriers to becoming a proactive bookkeeper.

For instance, chasing paperwork takes valuable time away from delivering the proactive support you want to offer clients. 

Likewise, deadline pressure and heavy workloads also leave little room to step back and even when bookkeepers spot something worth raising, confidence can hold them back.

"Time. The headspace to work out what they have got, what they need and what is coming up."
Photo of Kirsty St John, owner of Kirsty's Accounting Services Ltd
Kirsty St John
Owner of Kirsty's Accounting Services Ltd
"In my experience, I could offer more if I had more confidence in myself!"
Photo of Gemma Le-Rossignol Bradley owner of Eden Bookkeeping Solutions LTD
Gemma Le-Rossignol Bradley
Owner of Eden Bookkeeping Solutions LTD

However, pricing and service structure can also limit proactive support. If a service only allows time for processing transactions and meeting deadlines, there may be little room left to review the wider business or discuss concerns with clients.

To make that space, respondents highlighted the importance of building regular reviews and client conversations into the service. Alongside up-to-date records, these activities help bookkeepers understand each business and provide consistent support.

"Our packages include regular contact because proactive support needs current records, time and an ongoing understanding of the business."
Photo of Stephanie Marshall, Owner of ABCS UK, Accounting and Bookkeeping firm.
Stephanie Marshall
Founder of ABCS UK
Proactive bookkeeper graphic

How can you become a more proactive bookeeper?

1. Understand the client behind the figures – ask about their goals, pressures and plans so your support reflects what matters to them.

2. Keep information current and accurate – set clear expectations for providing records and review bookkeeping regularly.

3. Be curious – investigate unusual transactions and changing figures. Find the cause of recurring errors so you can help prevent them.

4. Communicate before the clients need to chase – explain findings clearly, raise concerns early and agree how clients prefer to stay in touch.

5. Build confidence and keep learning – ask difficult questions when needed, learn from peers and recognise when to seek specialist help.

6. Create time to follow through – use suitable technology, consistent workflows and service packages that allow time for reviews and conversations.

Make more time for proactive bookkeeping!

Most of the contributors to this blog use Xenon Connect to automatically detect bookkeeping errors, improve the quality of their services and free up time for more proactive support.

Find out how Xenon Connect could help your firm do the same – and much more.

A sincere thank you to the following proactive bookkeepers that took part in our research…

Laura Murphy – IDE Bookkeeping

Kathryn Frimond – The Sustainable Bookkeeper

Mehul Dave – Sameep The Bookkeeper

Paul Barnes – Cloud Accounting Support Services

Em Manchee – Jems Bookkeeping & Accounting Services

Gemma Le-Rossignol Bradley – Eden Bookkeeping Solutions

Libby Walklett –  The Ethical Bookkeeper

Stephanie Marshall – ABCS UK

Natasha Everard – The Bookkeeper Superhero

Jodie Leach – Cloud Accounting Support Services

Sam Wai – Immersif

Tim Chilestone – TCS Guernsey

Fiona Jones – Numberwork Services

Lisa Pirie – Acey Bookkeeping Ltd

Nicola Gardiner – Slopes and Balances

Kirsty St John –  Kirsty’s Counting Services Ltd

Hannah Carr

Hannah Carr

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large image of all of the bookkeepers and accountants who contributed to this blog
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What Makes a Proactive Bookkeeper?

What makes a proactive bookkeeper?  You’ve heard the concept of being a more ‘proactive’ bookkeeper too many times. But what does that actually mean? Really!?

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